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Deputy Store Manager - St Albans

St Albans Store

The Role

To assist the Store Manager with the smooth running and success of our St Albans Outlet and Osprey Home stores. Providing and inspiring excellent, on-brand customer service to drive and exceed sales targets. Assist with operational functions and supporting the development of the team to ensure maximum profitability and compliance with company procedures.

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Hours:

5 days/ 37.5 hours per week, across Monday-Sunday and as necessitates the fulfilment of the role

Reporting to:

Head of Retail Outlet Sales & Deputy Head of Outlet Sales

Experience Required

2 years+ supervisory experience within the luxury retail sector

Character & Skills:

Character and Skills:

  • Strong communication skills, both verbal & written

  • Exemplary sales and customer service skills

  • Ability to build great relationships with internal teams and customers

  • Demonstrate drive to achieve/exceed all set targets

Strong commercial acumen

  • Knowledge and understanding of luxury retail

  • Good organisation and administration skills

  • Comfortable working with IT systems

  • Problem solving skills - customer resolution

  • Ability to work under pressure

  • Experience in training and mentoring staff

  • High standard of personal presentation

  • Strong stock management skills

  • A keen visual merchandiser with a critical eye

Your Responsibilities

Sales and Service Generation

  • Achieve sales goals by forward planning and maximising opportunities

  • Set and monitor store targets daily and weekly in agreement with Store Manager

  • Maintain adequate sales floor supervision ensuring excellent customer service & appropriate security

  • Commercially driven to achieve all KPI & sales targets

  • React promptly and efficiently to changing patterns of footfall for optimum trade

  • Ensure company loss prevention procedures are adhered to

  • Develop strong customer relationships and loyalty

  • Regularly review and feedback relevant competitor activity

Staff Management

  • Assist Store Manager in the development of team members, ensuring all company procedures are adhered to

  • Support Manager with Company training programmes to include effective use of ‘customer service toolkit’, selling skills, product knowledge etc

  • Supervise and motivate team to meet goals, supporting short and long term team incentives

  • Assist Manager with all related administration including staff rotas, staff holidays, sickness records etc

Visual Merchandising/Store Standards

  • Ensure store presentation and standards meet company requirements including full routine maintenance

  • Maintain high standards of cleanliness and organisation within the store

  • Ensure visual merchandising in line with Company guidelines, making observations and recommendations for improvement

  • Monitor compliance of company dress code

  • Apply critical observation and give recommendation for VM improvement

Operations

  • Responsible for accurately and timely completion of all store paperwork

  • Facilitate accurate deliveries including identification of any discrepancies etc

  • Assist Store Manager with managing store rotas within budget including holiday cover etc

  • Accurate and efficient stock management, carrying out regular store stock takes within company guidelines to minimise stock variances

  • Assist with administration of product buying for Osprey Home

  • Effectively oversee customer queries/complaints relating to any exchanges, credits or refunds

  • Maintain all store safety standards and all assessments relating to health & safety

Short Summary

As an Assistant Store Manager supporting the St Albans Outlet and Osprey Home locations, you will work closely with the Store Manager to drive profitability and ensure operational success. This role requires at least two years of supervisory experience in luxury retail, with a focus on mentoring staff, maintaining high visual merchandising standards, and delivering exceptional customer service. Key responsibilities include monitoring daily KPIs, managing stock and administrative tasks like rotas, and overseeing store safety and presentation. You must be a strong communicator with the commercial acumen to meet sales targets across a 37.5-hour weekly schedule spanning Monday to Sunday.

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