MARKETING EXECUTIVE
The Company: We are a founder led, family-owned, British heritage leather goods and accessories brand. Born 45 years ago we have been designers, manufacturers, wholesalers and retailers, and like our products, we hope we get better with age! Needless to say, we don’t stand still so watch this space or better still, come and join us and make your mark. Our team enjoy working together, collaborating, sharing ideas and being part of a family at work. We believe in dynamic interaction and sharing a lunch table.
The role: Reporting to the Head of Marketing you will be supporting the marketing and promotional activity of our brand. This exciting new role focuses primarily on the creation and implementation of our stores’ marketing strategy to drive sales and customer engagement and develop localised brand profile.
Our home: Our creative and operational home is based in our converted stables in beautiful Hertfordshire parkland in Great Gaddesden with a new Distribution Centre based just 10 minutes away in Hemel Hempstead.
Our values: Authenticity, Collaboration, Pride, True Grit, Vision
Working Hours: Monday - Friday 37.5 hours per week but with a bit of flexibility when you need it.
Your character and skills will include:
• A marketing degree or relevant qualifications
• An interest in fashion with an innate understanding of brand credentials
• Strong time management and planning skills
• Commercial approach with a good understanding of brand values
• Able to work collaboratively and demonstrate initiative
• Strong relationship development skills
• Excellent presentation skills - in person and on paper
• Strong questioning, listening and analytical skills
• Accurate, with an attention to detail in their use of English
• Strong IT skills and confident in Excel
Responsibilities will include:
Centre/Stores Marketing:
• Development of individual store marketing strategies, tailoring to their needs and related demographic development
• Regular liaison with centre management, working collaboratively to ensure strong brand exposure in each centre, including promotional, media campaigns and web profiles.
• Setting up a rolling call programme to check in with each centre’s marketing team (supplemented with periodic in-person visits) to ensure we’re the go-to brand for marketing opportunities.
• Proactively working with each centre to ensure our brand is optimally represented, ensuring visual consistency across all retail locations.
• Ensure OSPREY LONDON is represented in each centre’s marketing activities throughout the year.
• Identifying local press opportunities for each store across social media, radio, magazines, podcasts, blogs etc.
• Propose marketing ideas to the Head of Marketing tailored to individual retail locations, considering local market nuances.
• Work with the Graphic Designer to propose appealing in-store displays, window presentations, and POS signage.
• Develop and distribute promotional materials, including in-store POS, centre marketing material and banners.
• Enhance the in-store shopping experience through customer engagement initiatives, such as personalized shopping assistance, styling sessions, competitions, or loyalty programs.
Management of Retail Marketing Calendar:
• Upkeep of calendar and centre dates within the yearly Retail Marketing Calendar.
• Managing the implementation of promotions and liaising with other stakeholders accordingly.
• Managing the timely creation of POS, window displays and decals in accordance with the Retail Marketing Calendar.
Product Marketing:
• Weekly liaison with our Buying & Merchandising team on product sales information to ensure the appropriate products are always featured in our marketing plans
• Using the Critical Path Analysis (CPA) document for outlet store new product launches to ensure that:
o Key lines of store-exclusive items are identified in good time for video/photography for promotional use.
o Liaise with the Graphic Designer to update POS in accordance with the Retail Marketing Calendar.
o All store centres are aware of new launches to promote on their channels.
o Videos are created with Buying to ensure all store staff have sight of key features and product USPs.
Social Media:
• Develop social media strategy across multi-platforms; identifying new trends and timely implementation in line with our brand.
• Create original content across a variety of platforms and mediums. This includes social media copy, photography and editing.
• Identify and collaborate with relevant influencers to promote the brand and products for in-store and website success.
• Manage influencer outreach, set clear expectations, and track influencer campaigns' success.
• Coordinate shipments of samples/ FOC monitoring/ tracking/ updating the talent.
• Be the main contact for influencer comms and gifting to ensure consistent brand tov, owning and maintaining a directory of all influencers worked with across the business.
• Daily maintenance of social channels responding to all content shared, both customer and influencer-related by replying to comments, commenting on posts and reposting stories.
• Liaise with Merchandising to understand newness and stock level to adjust all outreach and hype sheets accordingly.
• Identify new channels, partnerships and collaborations i.e. podcasts, YouTube, TikTok to progress the OSPREY LONDON brand.
Ad hoc:
• Supporting in the set-up organisation of brand campaign shoots.
• Assisting the wider team as and when required.
• Sending out images to centres and media publications as requested.
• Organising new store photography for use on our Store Locator/Google.
• Stay updated on industry trends, consumer preferences, and the competitive landscape to adapt strategies accordingly.
• Create social-first content by capturing BTS, Instagram reels, styling videos and store content.
• Collect and utilize customer feedback to improve the retail experience.